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This web site has the following in the homepage, "SAFRANIN was formed in Springs, Gauteng, just over ten years ago to offer a professional Occupational Health and Safety Service to the South African Industry." We noticed that the web page also stated " Our services include Health and Safety Training, Consultancy and Occupational Hygiene." It also said " Safranin is a BEE compliant company. The aim of SAFRANIN is to maintain a healthy relationship between management, employees and the staff of SAFRANIN. To charge a market related fee for services rendered. Btech Degree - Safety Management." The header had Accident investigation as the highest ranking optimized keyword. It is followed by Risk Identification, Hazard Identification, and Hygiene which isn't as ranked as highly as Accident investigation. The next words safranin.co.za uses is Health and Safety. Fire Prevention and Equipment was included and might not be understood by search parsers.